Globalization is the integration of a world and all of its information across social networks such as television, radio, and the internet. It describes the process in which regional economies, societies, and cultures diffuse through a global network of communication, transportation, and trade. Glocalization however, is the process of helping your global network by becoming more locally involved in your communities, organizations, or units. In other words, “thinking globally and acting locally”.
Above is an example of glocalization in line with globalization. Wal-Mart finally has realized their financial capability to control their integrated market in any area in the world which can as a result easily cause harm to other local businesses. As a result they have decided to help the local markets which sell fresh produce and by means of horizontal integration they incorporate it into their products. This helps the local market and eventually the world itself.
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