Blogs

Before this class I had never before used an internet blog. While I had read and heard of many, it wasn't until this class that I got the full experience. I think that the blogs are a great way to keep up with the week-to-week discussions in helping students keep up with the class. However I don't feel that they are completely necessary if the class already holds a weekly discussion section. With that said, I'm grateful to have this experience so if any future blogs are needed I will know what to do.

Globalization

Globalization is the integration of a world and all of its information across social networks such as television, radio, and the internet. It describes the process in which regional economies, societies, and cultures diffuse through a global network of communication, transportation, and trade. Glocalization however, is the process of helping your global network by becoming more locally involved in your communities, organizations, or units. In other words, “thinking globally and acting locally”.

USA Today- Wal-Mart Agrees to Sell More Local Produce

Above is an example of glocalization in line with globalization. Wal-Mart finally has realized their financial capability to control their integrated market in any area in the world which can as a result easily cause harm to other local businesses. As a result they have decided to help the local markets which sell fresh produce and by means of horizontal integration they incorporate it into their products. This helps the local market and eventually the world itself.

Advertisement

http://online.wsj.com/article/SB10001424052748703665904575600730385399558.html

A recent advertisement which easily attracted my attention is the recent Jeep advertisement included in the new Call of Duty: Black Ops video game. The reason why I felt it was so powerful is because with this new advertisement Jeep is taking advertising to a whole new level. Now Jeep, by placing its products directly in the game, is reaching out to a whole new audience. By playing the game and viewing the capability of the car in the video game the audience can apply it to the real world when they make their decisions based on what they want their car to do, thus giving Jeep a whole new edge on video games. What the audience would have to go to the dealership to find out, they can now play the video game and find out just the same. This becomes an advertising appeal to a young generation who are generally involved with aggressive, bloody video games. They picked this example because it includes the age group of kids who are buying their second car or are looking for their first car, primarily the age group of 16-25.