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A recent advertisement which easily attracted my attention is the recent Jeep advertisement included in the new Call of Duty: Black Ops video game. The reason why I felt it was so powerful is because with this new advertisement Jeep is taking advertising to a whole new level. Now Jeep, by placing its products directly in the game, is reaching out to a whole new audience. By playing the game and viewing the capability of the car in the video game the audience can apply it to the real world when they make their decisions based on what they want their car to do, thus giving Jeep a whole new edge on video games. What the audience would have to go to the dealership to find out, they can now play the video game and find out just the same. This becomes an advertising appeal to a young generation who are generally involved with aggressive, bloody video games. They picked this example because it includes the age group of kids who are buying their second car or are looking for their first car, primarily the age group of 16-25.